Kuala Lumpur: Fusionex, a data technology provider has rolled out a data analytics solution for an institute of higher learning in Asia to elevate its market intelligence by accurately determining market demand.
The data management solution captures information from online interactions on the client’s web portal to accurately discern student interest, course relevance and potential roadblocks against enrolment.
Fusionex revamped the client’s web portal and transforming it into an intelligent data gathering platform capable of tracking user data, a statement said.
The web portal could measure how each user uniquely interacts with it and produces insights from the data to form a true 360-degree view of each customer.
It can also determine which pages failed to capture user interest, causing them to drop off from the web portal.
The client could also monitor patterns of visit to their web portal via social media platforms such as Facebook as well as from online ads, giving the client a better understanding of their sales conversion rates and return on advertising investment.
Fusionex Founder and Group Chief Executive Officer, Ivan Teh said: “We are delighted to deploy this robust data management solution as we look forward to it generating powerful insights for the client.
Local small and medium enterprises (SMEs) are urged to get onboard China’s biggest e-commerce platform, Alibaba Group Holdings Ltd, and take advantage of the newly launched Digital Free Trade Zone (DFTZ) to expand their business horizon abroad.
Minister of Transport Datuk Seri Liow Tiong Lai said via Alibaba, local SMEs could also be part of the Singles’ Day sale and promotion that is held every Nov 11.
For example, the China-based company recorded US$25 billion (RM102.88 billion) in sales during the last Singles’ Day sale, joined by as many as 60,000 international brands and merchants.
“As such, our SMEs must quickly get onboard the Alibaba platform so that we also can participate in the Singles’ Day sale next year. I am confident that it will be another sales record,” he said after launching the Ninth Pikom Leadership Summit in Kuala Lumpur yesterday.
He said that Malaysia’s e-commerce operator, Lazada, also experienced explosive growth in Malaysia and across the region, racking up RM96 million in sales via 6.5 million items ordered during the one day sales event.
On the Singles’ Day sale, Shopee has generated an increase in search interest by 71.4%, following by 11street (66.7%), Hermo (50%) and Zalora (25%).
“Based on the search interest on Nov 11, the five most popular e-commerce (platforms) in Malaysia are Lazada, Shopee, 11street, Zalora and Hermo,” Liow said.
The DFTZ that was launched early this month by Prime Minister Datuk Seri Mohd Najib Razak together with Alibaba founder Jack Ma, is expected to provide 1,972 Malaysian SMEs the opportunity to sell their products online.
Liow added that the DFTZ will position Malaysia as the regional e-fulfilment hub for Asean consumers.
He said the existence of phase 1 of the DFTZ facility should be fully capitalised by local players to deliver their products to the Chinese market.
“Cainiao Network (Technology Co Ltd) and Malaysia Airports Holdings Bhd will set up a 24ha e-fulfilment hub in phase 2 of DTFZ, slated to be operational by 2020,” he said.
The ministry has also targeted to increase air cargo volume in Kuala Lumpur International Airport up to three million tonnes by 2050, compared to the current 726,000 tonnes.
Meanwhile, at the launch, Liow also witnessed a tripartite memorandum of understanding (MoU) between Pikom (National ICT Association of Malaysia), CyberSecurity Malaysia and Fusionex Corp Sdn Bhd to enhance information and communications technology and data security.
Fusionex MD Datuk Seri Ivan Teh said the MoU would pave the way to accelerate the rate of big data analytics in Malaysia.
He said the MoU will see both parties working together to provide training in the area and encouraging the building of data skillsets within the workforce.
“It will be the push needed to create, educate and inspire a new generation of data professionals in line with the MDEC’s (Malaysia Digital Economy Corp) aim to have 20,000 data professionals by 2020,” he said. https://www.youtube.com/watch?v=FQ5tpqyQVOs
The analytics solution, known as Fusionex GIANT, allows companies to have a holistic view of its business operations, understand trends, buyers behavior, and even predict outcomes.
April 10, 2018 —
FUSIONEX International Plc, a big data analytics solutions provider, believes that its new big data analytics solution can help the company to win more clients and gain market share.
The analytics solution, known as Fusionex GIANT, allows companies to have a holistic view of its business operations, understand trends, buyers behavior, and even predict outcomes. Unlike larger big data companies from the US or Europe, the company’s big data solutions are more user-friendly and easier to deploy.
“Our solutions may not be as powerful as some of our rivals’, but it has the features and characteristics that meets the needs of the chief executive officer, the chief information officer, and chief financial officer,” Fusionex founder Ivan Teh told Digital News Asia recently.
“Today, CEOs want a fast-to-deploy big data solutions, they can’t wait 18 months or more for the implementation. CIOs and CFOs want a solutions that are easy to manage, easy to use, and does not cost a lot to maintain.”
According to Teh, the new GIANT, dubbed the Fusionex GIANT 2017, is far more superior than the predecessor. He said that it is now able to make sense of trillions of data sets — making it a suitable tool for banks, stockbroking firms, hotel chains, manufacturers and others.
Like the previous version, the GIANT allows users to get key insights by just ‘drag-and-drop’. For example, dragging the company’s sales data and customers data could allow the company to find out which particular products are more popular among the young working adults.
“More importantly, the new GIANT allows user to get insights in the easiest way possible — by talking to it. The new GIANT comes with a natural language processing (NLP) capability that will perform various tasks. For example, you simply only need to tell it to show you sales number, or sales number based on region, and those data will be produced immediately,” said Teh.
“Gone are the days when you need days or weeks to generate a report.”
Penetrating the SMEs
The company also introduced its first big data analytics solutions catered to the small and medium enterprises (SMEs).
The product, dubbed ANT, is the “mini-version” of the GIANT. It has most of the features SMEs need when comes to making sense of their data.
“For a long time, the SME market has been underserved. It also has most of the features that SMEs are looking for.
Expecting strong response
In late 2016, Fusionex invited 10 companies to take part in the pilot run of the Fusionex GIANT 2017. From the 10 companies, 8 of them have already signed up for the solution.
“Our vision has always been to create innovative technology that meets the business needs of today’s market. Innovation drives growth and we strongly believe Fusionex GIANT 2017 is the answer to an IoT driven world that is in constant need of better, faster, cost optimised and commercially-feasible technology,” said Teh.
“Analytics can help bridge the gap between business and consumer needs and we are ready to assist our customers to stand above their competition.”
Name: Visithra Manikam
Organization: Pi PR Consultancy