Higher Learning Institution Leveraging Fusionex Data Technology

Singapore, 28 June 2018 – Fusionex, a multi-award-winning data technology provider specializing in Big Data Analytics (BDA), the Internet of Things (IoT), Artificial Intelligence (AI), and Deep Learning has rolled out a data analytics solution for an institute of higher learning of high repute in Asia to elevate its market intelligence by accurately determining market demand.

An institution of higher learning that has educated students for over 30 years, the client currently has a student enrollment of more than 11,000 strong and offers courses in Accounting, Communications, Computer Science, Early Childhood Education, Economics, Engineering, Hospitality and Tourism, Law, and Psychology.

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The data management solution involves capturing information from online interactions on the client’s web portal and other domains for analysis to accurately discern student interest, course relevance, potential roadblocks against enrolment, and other such acumen.

Fusionex revamped the client’s web portal, transforming it into an intelligent data gathering platform capable of tracking user data. Specifically the web portal could measure how each user uniquely interacts with it and produces insights from this data to form a true 360-degree view of each customer. It can also determine which pages failed to capture user interest, causing them to drop off from the web portal. Such insights paint a more comprehensive and precise picture regarding the fluctuating levels of interest throughout a customer’s journey as they browse through the client’s web portal.

By leveraging on such comprehensive data collection and cognitive computing capabilities, the client could also monitor patterns of visit to their web portal via social media platforms such as Facebook as well as from online ads, giving the client a better understanding of their sales conversion rates and return on advertising investment.

Furthermore, the data management solution allows for the monitoring of popular online job portals and peer web portals, granting a holistic overview of the market; enlightening the client concerning popular jobs, courses peer web portals are offering, and the shifting tides of supply and demand in the industry. Such insights can play a vital role in cluing the client as to what strategies and plans to adopt to attract prospective students.

Fusionex will be advancing the client’s online visibility and presence via Search Engine Optimization, Machine Learning, AI, and Search Engine Marketing techniques while simultaneously running the client’s solution on Fusionex Cloud, leveraging the storage flexibility and cost savings it provides.

Fusionex Ivan Teh, Founder & Group CEO, commented: “We are delighted to deploy this robust data management solution as we look forward to it generating powerful insights for the client. This will enable the client to create relevant targeted offerings for prospective students and for students to find the most suitable courses that match with their individual talents and interests.” For more related new: https://www.businesswire.com/news/home/20180311005072/en/Fusionex-Drives-Digital-Insurance-Initiative-Major-Insurance

Fusionex Powers up Digital Free Trade Zone (DFTZ) Platform

KUALA LUMPUR, Malaysia–(BUSINESS WIRE)–Fusionex is leading a consortium to provide the e-services platform, powered by Big Data technologies, for the world’s first Digital Free Trade Zone (DFTZ) – a ground-breaking initiative jointly launched between the Malaysian Government and e-commerce marketplace titan, Alibaba.

With DFTZ being the brainchild of the Malaysian government, key drivers and stakeholders include the Ministry of Finance (MOF), Malaysia Digital Economy Corporation (MDEC), Ministry of International Trade and Industry (MITI), the Ministry of Transport (MOT), Royal Malaysia Customs Department, Malaysia Airports Holdings Berhad, POS Malaysia, the Malaysia External Trade Development Corporation (MATRADE), SME Corp, etc.

The DFTZ e-Services Platform is a trade facilitation platform that is integrated with other business service platforms and government service platforms, to facilitate a paperless, end-to-end and accurate data capture, data storage, data exchange and data analytics process, in respect of the high growth in internet trade activities.

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The DFTZ will facilitate small and medium enterprises (SMEs) and merchants to capitalize on the internet community as well as the e-marketplace via a huge borderless addressable market. At the same time, these cost benefits and efficiencies inadvertently trickle down to consumers who would stand to enjoy faster, efficient and more cost-effective products and fulfillment.

At the DFTZ launch, Malaysian Prime Minister Dato’ Sri Najib Tun Razak declared, “We want to be the leader in the region for global trade. We want this to be the regional hub. We want SMEs to really grow by leaps and bounds and that can happen because of DFTZ. Digital Malaysia is the fastest growing sector in our economy. It is a sector that will enjoy double digit growth, and the sky is the limit! This (the DFTZ) is the part that will provide the growth, the potential, the impetus, the catalyst for us to change, redefine regional and global trade, redefine the role of SMEs, and redefine the partnership of Malaysia and China.”

The aim of the DFTZ is to capitalize on the convergence and exponential growth of the internet economy and cross-border e-commerce activities, by facilitating cross-border trade and enabling businesses to import and export goods with a priority for e-commerce.

To achieve this goal, the DFTZ will help businesses including SMEs expedite the transportation of goods regionally. For Phase 1, the DFTZ will set aside a section of the Kuala Lumpur International Airport (KLIA) Aeropolis for storage space and logistics facilities. This will then expand to other sites in subsequent phases.

During his keynote speech at the DFTZ launch, Alibaba Group Chairman and Founder Jack Ma commented, “I am impressed with Malaysia’s vision and speed. DFTZ and eWTP would help small businesses and individual eCommerce players benefit from global trade. Today we are witnessing that in Asia, small businesses can use digital ways to enable themselves to sell things, to buy things, to bridge moneys all across the world. Alibaba commits that we will make this thing – the first DFTZ, the first eWTP – very successful! This is not only an opportunity for Malaysia small businesses. This hub is a hope and opportunity for Asia’s young people and small businesses. It is the opportunity for Asia.”

Giving businesses access to the international market will result in a growing trend of orders and trades fueled by businesses not being confined to specific locations and time zones. The Prime Minister also highlighted that the DFTZ will create 60,000 new jobs and boost exports by SMEs to US$38 billion (MYR160 billion) by 2025.

The DFTZ is also expected to generate a huge amount of online transactions of orders, trade movements, payments, and more, coming in and going out of the country and region, hence the need for the platform to be powered by Big Data technologies.

Fusionex Ivan Teh, Fusionex Group CEO, says: “The DFTZ is a first of its kind digital hub that brings together a multitude of key parties including trade facilitation players, e-marketplace players, government agencies, logistics providers, freight forwarders, and of course, SMEs. The state-of-the-art e-Services platform is powered by, amongst others, Big Data technologies and Machine Learning that will facilitate trade and allow transactions to take place faster, more cost effectively, more reliably and more efficiently.

This visionary initiative by the Malaysian government and Alibaba will pave the way to a seamless digital trade platform that will help remove unnecessary barriers, reduce costs and minimize or avoid unnecessary delays and encumbrances. We are delighted that Fusionex’s platform will power this initiative. At Fusionex, we believe this marks the beginning of a revolutionary way to perform trade regionally and globally, at speed and at scale.” https://www.businesswire.com/news/home/20180402005416/en/Fusionex-Rolls-Major-Platform-Korean-Mega-Resort